On blogging and audiences

Minimedia guy writes: “Tsk, tsk on Paid Content today for taking a snarky potshot at Yahoo’s Hot Zone, the series in which ( dangerously handsome) roving reporter Kevin Sites serves up pathos from world hotspots. Paid Content says this magical misery tour attracted only 1.38 [million, it turns out — see below] visitors in March, versus more than 27 million forYahoo proper and adds: “Nor have advertisers fully embraced the Hot Zone as a place to sell their wares.” Now consider this MediaPost report on the launch by Scripps Network of its second channel on bath design — the first being kitchen design — and the character of new media comes into focus … Of course advertisers won’t ‘buy’ the Hot Zone. What would they sell? Kevlar vests ? In contrast Scripps Network can mine a rich advertising territory in its kitchen and bath design channels. On a brief visit there this morning I noticed that portable, inflatable spas for just under $800. Wouldn’t Kevin Sites love to luxuriate in one of those after schlepping across the Sudan. Maybe we can do something groovy and user-participatory and take up an online collection to send him one … I wonder whether my notion of journalism — once defined as ‘comforting the afflicted and afflicting the comfortable’ — can survive in an era in which algorithms reward content that better enables us to feather our nests? Personally I am astonished and impressed that 1.38 million unique visitors took time out of their days to let Sites expose them to conditions so alien to our comparative everday luxury. And I hope Yahoo News general Manager Neil Budde is adamant about maintaining and supporting the less lucrative but entirely laudable Hot Zone” … This and other interesting posts can be found on here .

Reporting like Kevin Sites’ used to make money. Then, it was supported by the editors and other parts of whatever publication or publishing empire it belonged to, as a kind of a public service. Now, reporting from other places and conflict zones costs so much money that it uses up the budgets of most of the other sections of the publication — so you have contraction, bureaus closing,and the wire services left as the only reporters in the field…

2 thoughts on “On blogging and audiences”

  1. thanxxx
    i took that whole trip with you & gained several great bookmarks too

    & it seems to me
    the internet fixes everything
    by allowing everyone not only to do their own thing in huge new ways but also to inform themselves far better than ever via the mediums
    aka the media formerly
    of their own choosing & creation

    a bold & lovely new world we got

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