Israel's tourism success

The Israeli Ministry of Tourism has just welcomed visitor 3,000,001 in 2001 — a record, apparently.

And, it is launching a four-month advertising campaign on Fashion TV (because, it says, FTV viewers are “a broad quality market with the means to travel to Israel”) — a campaign that is expected to be viewed in some 200 (!) countries.

A press release from the Tourism Ministry says that “With the arrival earlier this week of Israel’s record-breaking 3,000,001st tourist and the declaration that 2010 will be an all-time high for incoming tourism, the successful intensive marketing efforts of the ministry will continue into the coming years, in accordance with the ministry’s target of 4 million tourists by 2012 and 5 million by 2015″…

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